Mocoallure Showcases OEM/ODM Makeup Solutions at 2026 Yiwu Cross-Border Beauty Expo

Exhibition Overview

The 2026 China Yiwu Cross-Border Beauty Industry Expo was held from June 13 to June 15, 2026 at the Yiwu International Expo Center in Zhejiang, China. The event brought together cosmetic manufacturers, packaging suppliers, OEM/ODM service providers, and international buyers from different markets, creating a sourcing platform focused on private label and cross-border beauty solutions.

Compared with general trade fairs, Yiwu Beauty Expo has a more direct sourcing atmosphere. Most visitors come with clear purchasing needs, not just for browsing, but for finding stable suppliers and workable product solutions.

Mocoallure at the Exhibition

Mocoallure took part in the exhibition with booths C1C21-23 and C1B50-52.

During the three days, the team met buyers from different regions and introduced its makeup product lines, including eyeshadow palettes, eyebrow products, blush, highlighter, foundation-related items, and makeup sets.

Most conversations did not stay at product level only. Many visitors were keen on knowing more about how they could modify the products to suit their market conditions, particularly concerning colors, packing, and private labeling.

Such an approach is indicative of a rather straightforward trend that one comes across in day-to-day business operations, which is that clients today do not seek ready-to-use products only but suppliers who can help develop and adapt them.

OEM/ODM and Private Label Support

Mocoallure mainly concentrates on providing OEM/ODM cosmetic production to its partners all over the world. The brand provides end-to-end support in formula adjustment, shade customization, packaging designs, and production of private labels in various regions.

Rather than focusing on specific products, this method offers greater flexibility. Customers normally have different ideas, and it all begins here. The formula, texture, packaging structure, even the color system is changed according to the target audience.

This model is often seen among distributors and emerging beauty brands in regions such as the Middle East, Africa, Southeast Asia, and South America, where product adaptation and private label development are commonly required. These markets often need products that can be adapted rather than standardized.

Over time, Mocoallure has been working with partners who are building their own private label brands or expanding existing cosmetic lines with more customized solutions.

On-site Discussions and Market Feedback

The booth stayed active throughout the exhibition, mainly with sample testing and product discussions.

Some visitors focused on texture performance and packaging quality. Others were more interested in long-term cooperation, including product development planning and supply stability.

One noticeable trend from this year’s exhibition is that more buyers are focusing on production consistency, supply stability, and OEM capability rather than only price or packaging appearance.

This shift can be observed across multiple regional markets, where buyers are increasingly prioritizing supply stability, production consistency, and OEM manufacturing capability over purely visual or price-based decisions.

Company Background

Mocoallure operates under Dongyang Jiubali Cosmetics Co., Ltd., a manufacturer involved in cosmetic R&D, production, and export.

The company works across color cosmetics development and supports international clients with OEM/ODM and private label projects. Production is handled with a focus on stability and repeatability, especially for export-oriented orders.

Official website:

https://www.mocoalluremakeup.com/

Post-Exhibition Contact

Even after the expo, Mocoallure continues to receive inquiries from buyers who are exploring cooperation or were not able to visit the booth.

Requests usually include product catalogs, quotation details, or OEM/private label development questions. The team is available to follow up based on specific market needs and order requirements.

Buyers interested in OEM/ODM makeup manufacturing or private label cosmetics can contact Mocoallure with product category, target market, packaging requirements, and estimated order quantity to receive tailored catalog and quotation support.

Closing Note

Yiwu Beauty Expo once again brought suppliers and buyers into direct conversations. For Mocoallure, it was a practical opportunity to meet partners face-to-face and understand how different markets are changing their sourcing needs.

The demand for flexible OEM/ODM cosmetic manufacturing continues to grow, and Mocoallure will stay focused on supporting that direction through adaptable product development and long-term cooperation.